SB29 Compliance Made Easy with Snap! Mobile

Since 2014, Snap! Mobile has been the leader in prioritizing the security and privacy of schools and...

New Feature Simplifies Fundraiser Approvals, Saves Time for School Administrators

Fundraising approvals and oversight just got easier! The new approvals feature enables group leaders to submit fundraiser...

Get your Snap! Store holiday ready!

Keep your store merry, bright, and on-brand!  In your Store dashboard’s Edit tab, you have complete control...

Leading the Way in Security and Data Privacy

Snap! Mobile is proud to announce that we have officially achieved NIST Cybersecurity Framework (CSF) 2.0 compliance—the...

Fundraising Tips for Giving Tuesday 2024

This worldwide day of giving is widely celebrated and well-known. According to GivingTuesday.org, in 2023, 34 million...

Snap! Mobile Renews Partnership as Exclusive Fundraising Platform Partner of the NFHS

Snap! Mobile has agreed to a new four-year partnership renewal and has been named the Official and Exclusive...

Snap! Raise Customer Q&A: Autumn Fleet

Autumn Fleet is the head coach of the Hendrickson High School Silver Dancers. In the past, her...

5 Tips for Athletic Directors to Get Organized for Back to School

Every fall, as schools start opening their doors, athletic directors face the challenge of balancing numerous responsibilities,...

Setting the Tone for a Successful Season: Centralizing Information

The beginning of the school year is a great time to set the tone for a successful...

The Cost of “Free” Fundraising

5 Hidden Costs to Consider When Choosing a Fundraising Solution Many fundraising solutions are advertising that they...

Back to School for Athletic Directors: Must have tools to navigate tight budgets

Let us sponsor your next coaches’ meeting, and we can help your entire department get the funds...

Reward Donors with Digital Discounts!

Digital Discount Cards are now available for Snap! Raise fundraisers! Reward your donors with an exciting discount...

Guardian-Led Fundraising with Snap! Raise

A better solution for fundraising with young participants is here. Fundraising for walk-a-thons, school-wide events, or other...

The Best Fundraising Ideas: Maximize Your Impact

The Best Fundraising Ideas: Maximize Your Impact Top Fundraising Strategies to Unite Your Community and Reach Your...

Get Your App in Shape: Pre-season Prep

Managing multiple sports can be overwhelming as a new season approaches, but we are here to help!...

Fundraising Ideas to Maximize Your Efforts

Fundraising Ideas to Maximize Your Efforts Creative and Effective Fundraising Ideas to Help You Achieve Your Fundraiser...

10 Winning Sports Fundraiser Ideas

10 Winning Sports Fundraiser Ideas Boost Your Team’s Budget with These Easy and Effective Fundraising Ideas Get...

Get Ready for the New School Year: Website Tips for Athletic and Activities Departments

As the back-to-school season approaches, it’s crucial to ensure your athletic and activities department website is ready...

Effective Cheer Fundraiser Ideas for Maximum Impact

Effective Cheer Fundraiser Ideas for Maximum Impact Boost Your Cheer Squad’s Budget with These Engaging and Profitable...

10 Top Basketball Fundraiser Ideas to Slam Dunk Your Team’s Budget Goals

Top Basketball Fundraiser Ideas for Your Team Effective and Engaging Fundraising Ideas for Your Basketball Team’s Success...

10 Softball Fundraising Ideas That’ll Knock Your Fundraising Goals Out of the Park!

10 Softball Fundraising Ideas That’ll Knock Your Fundraising Goals Out of the Park! Discover Effective Fundraisers to...

Top 10 Baseball Fundraising Ideas: Hit a Home Run for Your Team’s Budget

Top 10 Baseball Fundraising Ideas: Hit a Home Run for Your Team’s Budget Explore Winning Fundraisers to...

Top 10 Football Fundraising Ideas to Boost Your Team’s Budget

Top 10 Football Fundraising Ideas to Boost Your Team’s Budget Discover Proven Fundraisers to Support Your Football...

Back to School for Athletics Directors: Sports Leadership and Management

As the summer winds down and the new school year approaches, it’s time to dust off your...

Top 11 Fundraising Ideas for Schools to Engage Your Community and Raise Funds

The Best Fundraising Ideas for Schools Effective and Creative Fundraising Ideas to Boost School Programs and Engage...

How the FanX App Helped Streamline the Special Olympics Maine Summer Games Coordination

We spoke via Zoom with Sarah Phelps, Sports and Programs Coordinator at Special Olympics Maine. As the...

5 Powerful TED Talks on Leadership for High School Programs

A collection of 5 powerful TED Talks on leadership to help group leaders better not only themselves,...

3 Tips to Simplify Activities and Sports Registration

Are you tired of wrestling with the complexities of activities and sports registration every season? Eliminate headache-inducing...

How Minnesota State University Boosts Community Engagement and Sponsorships with Its App Launch

Diving into the world of sports marketing and community engagement, we spoke with Scott Nelsen, the Assistant...

Beyond the Game: How App Integrations Supercharge Fan and Community Engagement

Your community, students, and fans crave more than just the thrill of the game—they seek immersive experiences...

Unlock Fundraising Financial Efficiency with Vault

Say hello to streamlined financial info across all fundraisers in your organization. Snap! Insights has a new...

10 Leadership Tips for Coaches To Grow a Champion Program

Here are 10 tried and true leadership tips from Angela and Tim Ottmann for pushing any program...

Marshall Goldsmith’s Daily Questions for Self Growth

Follow the Daily Questions Practice for Peak Performance. The secret to great leadership isn’t about having the...

Mobile Deposits: A Guide for Snap! Spend Customers

We understand the importance of efficiency in your financial endeavors, and we’re committed to assisting you every...

Positioning Your FanX App as the Source of Truth

Your community and students want your school athletics and activities information at their fingertips. They also crave...

How to Use Geofencing to Make Your Sports Marketing Smarter

In the world of sports, every moment counts especially when it comes to engaging loyal fans. Imagine...

3 Things Your Sponsors Will Love About FanX

From activating branded offers to gaining invaluable insights through measurable data analytics, FanX offers a comprehensive platform...

FanX Catapults Augustana Vikings to the Next Level

Since launching their app, Emily Punt and her team at Augustana are maxing out their fan engagement...

Earn points and raise funds year-round with your Snap! Store

Cash In Your Points  Snap! Store is the fan store that gives back! You can now withdraw...

All About The Snap! Mobile App

The Snap! Mobile app seamlessly connects to a program’s Snap! Raise fundraising campaign, Snap! Store, and engages...

Hudl Partners Exclusively with Snap! Raise to Supercharge Fundraising for U.S. Schools and Sports Teams

Seattle, WA and Lincoln, NE: Hudl, the leader in sports performance analysis technology, has announced Snap! Raise...

Simplify Summer Camp Registration

As you gear up for another exciting summer camp season, say goodbye to scattered systems and stacks...

Updates to the Snap! Raise Participant Experience

Plenty of youth programs need to fundraise to get the equipment, gear, and travel funds their groups...

5 Ways Snap! Mobile Helps Athletic Directors Win

As an Athletic Director, you’re constantly juggling multiple responsibilities. Managing schedules and staff, communicating with parents and...

Giving Tuesday Tools and Templates for Snap! Raise Fundraisers

Giving Tuesday is a global generosity movement that inspires hundreds of millions around the world to give,...

New Feature in Snap! Store Dashboard

Customizing your Store and building your brand have never been easier. With the new Edit tab in...

Exciting Changes and Enhancements at Snap! Spend

We are thrilled to announce a new era at Snap! Spend, marked by a wave of improvements,...

Boosting Student Activities Opt-Ins with FanX

Getting students into their FanX app is boosting activities opt-ins at Creighton Prep. Creighton Preparatory School, home...

Four Ways Mobile Rewards Programs Improve Fan Engagement

Take a closer look at the FanX Rewards mobile loyalty platform and some of the positive results...

A Closer Look at Snap! Connect Mobile App Updates

As part of our commitment to deliver the ultimate communication platform for you and your school, we’re...

5 Ways FanX Helps High Schools Win

Here at Snap! Mobile, we LOVE loyal fans! Our FanX™️ mobile platform was designed to easily and...

3 Ways to Maximize Your Fundraising Efforts with Snap! Insights

How can complete fundraiser oversight boost your fundraising efforts and strengthen your department? Snap! Insights is a...

Snap! Mobile Inc. Announces $13,500 Back to School Promotion

Snap! Mobile, the nation’s largest online fundraising and program management platform for high school teams, clubs, and...

Mastering Your Snap! Store Dashboard

The Power of Snap! Store Snap! Store allows you to easily provide  your community access to quality...

5 Ways Teams and Programs Have Used Early Access

If you had extra funds, right now, for your program, how would you use them? With Early...

Defying the HR Stereotype: Snap! Mobile’s Dennisse Bray wins Community Champion Award

On November 18, 2022, Snap! Mobile’s Senior Human Resources Generalist, Dennisse Bray, was awarded the Community Champion...

7 Tips for a Successful Fundraiser

1) Send out the parent letter before the fundraiser begins to set clear expectations. Starting a fundraiser...

Snap! Raise Rewards

One thing that few high school students enjoy is the fundraising necessary for a club or team...

Snap! Mobile Acquires FanX

The acquisition will enable school athletics and activities leaders to streamline their community engagement tools and partners...

Promoting Your Fundraiser

At Snap! Raise, we’ve helped over 100,000 groups and teams raise funds to support their goals. Our...

Fundraising Dos and Don’ts

With this list of fundraising do’s and don’ts, you’ll be able to avoid common pitfalls and get...

Is it time to switch fundraising platforms?

Bouncing between the many different fundraising platforms available today can cost you and your program time and...

Snap! Raise and Vanta Partnership Press Release

Snap! Mobile, Inc., the parent company of the leading group-based fundraising solution, Snap! Raise, today announced a...

5 Fundraising Ideas for Youth Football Teams

To help you get more of the funds you need, we have a couple of fundraising ideas...

Effective Donor Templates

Asking for donations can be a tough task for many, but it can actually be a simple...

Digital Fundraising: Which should you choose?

With more and more virtual fundraising tools popping up every day, choosing the right online fundraiser for...

Connecting Families and Schools in 2022

The COVID-19 pandemic has drastically and irrevocably changed a great deal about our lives, including the ways...

Is Snap! Raise Worth It?

Is Snap! Raise Worth it? Snap! Raise is definitely worth it.

Nova HS Baseball Built its Own Field of Dreams

The Nova High School baseball team is not only well-known for its excellence on the field but...

Why Parents Are Fed Up With Product Fundraisers

For decades, schools and extracurricular programs were stuck fundraising the only way they could: by selling products.

Why Youth Extracurricular Activities Matter

When it’s time for school budget cuts, extracurricular clubs and activities often get the short end of...

5 Successful Fundraising Ideas

What separates a winning fundraising idea from one that flounders? Getting too creative with your group’s time...

Meet Stuart Silberg, Chief Technology Officer

Snap! Raise Hires Stuart Silberg as Chief Technology Officer.

8 Dance Team Costs and the Fundraiser that Covers Them All….

Snap! Raise is here to take the burden off your shoulders when it comes to your dance...

Stop Searching for Fundraising Ideas

Snap! Raise is the only digital fundraising platform specifically designed to help educators and coaches build their...

Snap! Raise #182 on 2019 Deloitte’s Tech Fast 500

Snap! Raise’s CEO, Cole Morgan, credits the company’s impressive growth to a team-wide commitment to driving the...

Howell High School Girls Soccer Kicks Off Coronavirus Relief Fundraiser

Howell, MI — In his first year at Howell High School, girls soccer coach Sean Rowser hopes...

Collaborative Teacher Communication

Ms. Perry, a first-year teacher to second graders, is anxious about calling the home of one of...

Say Hello To Snap! Spend

Manage your program funds and support what matters with transparency.

A Smart Start to Your Successful Snap! Raise Fundraiser

After helping programs and teams across the country raise over $430 million, we know that the secret...

The 6 Best Band Fundraising Ideas

Musicians might have to work day jobs, but students in high school marching bands and orchestras shouldn’t...

3 School Fundraising Ideas Debunked

When you think of school fundraisers, are bake sales and carwashes the first things that come to...

Snap! Mobile #46 in Deloitte 2018 Tech Fast 500

The Seattle-based fundraising technology company also ranked 2nd in the Pacific Northwest in its first year as...

Sustaining Powerful Family Engagement

The end of the school year is a funny thing. For months, it seems so far away....

Hosting Summer School With Snap! Connect

The end of the school year might bring barbecues, picnics, travel, and relaxing in the sun. But...

Snap! Raise: THE Fundraising Idea for Football Teams

Snap! Raise has helped raise over $46M for youth and high school football teams across the country....

Sumner High School Boys Soccer doubles down

After a school-best third-place finish in 2018, the Sumner boys set their sights on the Washington state...

What’s a QR Code?

Curious about QR codes? Have you been to a restaurant in the past year where you had to...

Meet the Team: Danielle Grantham

Snap! Raise was founded on the belief that “Every Kid Needs a Champion”: A coach, a club...

Environmental Impact of Sports Equipment

When kids play sports, it requires purchasing uniforms, safety equipment, shoes, and other gear. And often, the...

Arrowhead High School Earth Club Plants 400 Trees

This Earth Day, Arrowhead High School Earth Club is focused on promoting environmental awareness at their school...

Connecting Families to Community Resources

As a school leader, you know that communication is what connects your community with resources and community...

Customers Share the Value of Snap! Raise

Snap! Raise digital fundraisers are intentionally designed to safely deliver group leaders more funds and take groups...

Choose the Best Fundraiser for You and Your Group

The secret to fundraising comes down to three magic words: before, more, and strategic. Jay Samit, Author...

Meet Mike Cartwright, Vice President, E-Commerce

Former Expedia Group VP joins nation’s leading digital fundraising company to expand the Snap! Raise e-commerce offering

Snap! Store Adds Eco-friendly Spirit Wear

Show support for your group & your planet.

The Cost of Competitive Cheerleading

As one of the fastest growing sports in the United States, cheerleading is no longer stuck on...

Band Fundraising Ideas

Band leaders, music directors, teachers, and parents supporting a youth band struggle to find a fundraiser that...

7 Questions to Ask When Choosing a Virtual Fundraiser

With a growing number of services that specialize in virtual and online fundraising, there is a lot...

Moms are the True Champions of Youth Activities

They are the unsung heroes of the thousands of clubs and teams across the country we have...

6 Timeless Graduation Speeches

“Just starting out one of your biggest strengths is, not knowing how things are supposed to be....

USA Weightlifting Raises Over $70,000 in 30 Days

USA Weightlifting (USAW) raised $71,292 to support regional clubs and assist with national competitions in the lead...

Snap! Raise and Glazier Clinics Team Up

Colorado Springs, CO. and Seattle, WA., December 7, 2020 — Glazier Clinics, the world’s largest provider of...

Snap! Mobile, Inc. Becomes NFHS Partner

News Release: NFHS agrees to a multi-year corporate partnership with Snap! Mobile The National Federation of State...

The Role of Booster Clubs

In the past, parents and students organized booster clubs at the high school and college level to...

Cole Morgan, Snap! Raise Co-Founder and CEO

To be successful founding a company, you have to have a vision. You’ve got to believe strongly...

Snap! Raise Fundraiser: Program Dashboard

We kicked off 2020 by throwing out the old and bringing in the new: starting with our...

Know Your Customer (KYC) Regulations

In 2019 we launched the very successful Smart Setup.

Snap! Raise Core Values

All Departments at Snap! Raise Hold to the Company’s Core Values

Celebrating Father’s Day at Snap! Raise

Many Snap! Raise employees are former athletes, so more than a few of us were coached by...

What Is Snap! Spend?

“Snap! Spend (formerly Growndwork) is a financial and spend management technology for groups and teams with built-in...

Snap! Mobile Acquires Fintech Pioneer, Groundwork

Snap! Mobile today announced its acquisition of sports fintech startup Groundwork, a pioneering financial management platform for...

Here’s What Groundwork (now Snap! Spend) Customers Say

“Groundwork (now Snap! Spend) is a digital banking and financial management platform.”

School Band Fundraisers: 4 Steps to Success

Band Fundraisers: 4 Steps to Success Fundraising for a school band takes time, patience, and vision. It’s...

When Budgeting for a School Travel Team

There’s so much to think about when you’re planning the season for a travel or club sports...

Tips for Managing Money on a Travel Sports Team

Managing money for a youth sports team can be intimidating, especially if you’ve never done it before....

When is Snap! Spend Better Than PayPal?

One of the questions we’re asked the most often here at Snap! Spend is, “Why should I...

Most youth sports teams have a no-refund policy

Dealing with refunds is a common friction point between sports teams and parents.

Why Elite Travel Sports Teams Automate Payments

Being part of a travel sports team is a serious commitment. Parents, coaches, and players all have...

Best Practices for Managing Team Bank Accounts

As part of Snap! Spend’s goal to share best practices and help educate youth sports organizers, we’ve...

When Volunteers Help Manage Team Money

Youth sports clubs like soccer teams, baseball teams, or many other team sports often ask parents to...

Which Bank Account is Best for Youth Sports Teams?

In researching the best way to set up a team bank account for a youth sports team,...

Groundwork is joining Snap! Mobile, Inc.

Today I’m so excited to announce that Groundwork has been acquired by Snap! Mobile, Inc. makers of...

How a Group of Youth Sports Teams Solved the Problem of Collecting Team Payments

We’ve talked to hundreds of youth sports teams from every major sport and found that everyone struggles...

How To Be A Youth Sports Team Treasurer

The team treasurer plays an important role in any youth sports organization.

Knock It Out of The Park with Snap! Spend

Not so fast. Snap! Spend is a powerful tool that can help you achieve this, but only...

How to Set Up A Bank Account For A Booster Club

Booster clubs are becoming increasingly important to the operations of many teams and organizations. Because one of...

Increasing Financial Transparency in Youth Sports

Playing youth sports is a huge part of our upbringing.

Organize Your Team Fee Collections

Whether it’s at home, school, or work, being organized makes everything easier. And sports teams are no...

The Best Way to Organize Your Youth Sports Team Fee Collections

Team fee collections are a big part of managing a club or travel team. Different sports have...

The True Cost of Collecting Checks in Youth Sports

Collecting checks costs more than you may think, both in time and in money.

Fundraisers get a Customized Snap! Store for Spirit Wear

Snap! Store is your new online home for spirit wear, allowing you to promote your program in...

Teacher Appreciation Week 2021

At Snap! Raise, we believe that "Every Kid Needs a Champion." Teacher Appreciation Week is a great...

Announcing Season Four of The Snap! Raise Podcast

June 2021: We're excited to enter our fourth season of podcast production at Snap! Raise.

8to18 and SchoolCNXT now part of Snap! Mobile

8to18 and SchoolCNXT are now part of the Snap! Mobile family!

Snap! Mobile, Inc. Acquires 8to18 and SchoolCNXT

Acquisition Furthers Snap! Mobile’s Plan to Become the Only Full-Service Administrative Support Solution for High School Athletics...

Players for Paradise: Teaming Up to Support Wildfire Victims

In the wake of the Camp Fire that devastated Northern California in November 2018, the local community...

Hebron High School Volleyball

With five Texas 6A state championships in just 20 years (including three in a row from 2015-2017),...

5 Things to Avoid for Your Next School Fundraiser

Though school fundraisers serve a valuable purpose, even the best-intentioned fundraising efforts can cause a huge headache....

Effective School Communication with Parents

Three essential tips to get parents to read messages from their children's teachers.

How Engagement Has Changed Over the Past Two Years

Since the pandemic began, districts have changed their school engagement plans to meet a new world that...

Connected on All Levels: Why Snap! Connect is the Solution for Your District

Snap! Connect is a mobile and web-based family engagement app that connects students, guardians, teachers, and school...

7 Easy Cheer Fundraising Ideas

Here are 7 easy cheer fundraising ideas to help your program raise more in less time so...

Get Positive News Out To Families!

Crisis information and need-to-know alerts can dominate lines of communication between schools and families. These important missives...

Raise More Year Over Year with Legacy Giving

Grow your supporter base and confidently raise more every time you fundraise with Snap! Raise. Find out...

Effective Communication For Title I Family Engagement

As we approach the 2022 National ESEA Conference, building family engagement in Title I districts and schools...

Online Fundraising Just Got Better

"In the past, you’d try to estimate how much you’ve raised. Insights is a quick, easy access...

Dan Pallotta: Fundraising and the ‘Small Pie Mentality’

In his TED Talk “The Way We Think About Charity is Dead Wrong", fundraising expert Dan...

Authority Magazine Feature: Cole Morgan

Authority Mag is committed to sharing interesting, empowering, and actionable stories from influential leaders in Business, Film,...

What to Remember When Planning Your Fundraising Event

From choir concerts, to art shows, to athletics day camps, events provide a great opportunity to raise funds by doing what your...

Middle School Fundraising Ideas

School administrators, coaches, teachers, and parents of middle schools struggle to find a fundraiser that brings in...

2018 in Review: A Snap! Raise Office Dog’s Perspective

Brady is the CCO (Chief Canine Officer) at Snap! Raise. Here he explains why Snap! Raise, recently...

5 Takeaways From a Single District-Wide Communication Solution

How does a school district communicate with its families? For some, this is a difficult question to...

5 Tips to Prevent End-of-Year Communication Chaos!

Congrats! It is officially the home stretch of this school year! In the next few weeks, your...

Ways to Improve Parent Involvement K-12

Parental support and guidance are key contributors to a student’s motivation and engagement in school. When the...

A Time to Reflect and Reconnect

Your students have taken exams, turned in projects, completed dozens of warm-ups and homework assignments, and now...

Accessibility is Key to Family Engagement and Student Success

You think you are reaching all the families in your district - but are you? (Hint: you’re...

An Adventure and a Reflection: Supporting Parents Over Break

While many of us spend the month of December day-dreaming about long lazy days spent binge-watching favorite...

Avoiding the Summer Slide

There are two words on every educator’s mind during the transition from summer to a new school...

Proven Practices for Engaging Classroom Volunteers

Even the most respected and veteran teachers can use extra help in the classroom. Parent volunteers are...

School Communication Accommodations for Parents

Not all students learn in the same way. Not all students have the same abilities or the...

Your School’s Communication Report Card

It’s that time of year already! Students are receiving their progress reports, but has your school checked...

Most Guardians Are Not Disengaged By Choice

There is no doubt that effective communications between parents and schools contribute to a student’s successful education....

Equity in Education

As we start the new year with renewed energy, excited for what is to come, we would...

Stay Engaged During School Breaks

Winter break is around the corner! Thoughts are turning from lesson plans, grades, and tests to gifts,...

Helping Parents Take the First Step!

Writing celebrations. Classroom volunteers. Coat drive. Box tops. Homework help. So much comes along with being a...

How Schools Can Use an Engagement Platform to Enhance Their Brand

A brand is not merely a logo, nor is it a glossy strategy to convince audiences to...

How To Achieve 100% Family Activation

How do you build a strong school community when you’re only reaching half of the families? Short...

How To Use Snap! Connect to Facilitate and Grade Group Work

Have you ever conducted a group project in your class and then wished you could be a...

Improve School Communications – Lighten Your Staff’s Load

One of the most troubling issues facing school districts in recent years has been school staff shortages...

Information Overload From Too Many School Communications Sources

We've all experienced a rise in school communications sources in the past decade.

4 Reasons to Invest in Your School Communication Strategy

Every year, people make New Year's resolutions to improve their lives with commitments to bettering themselves. These...

Involving All Families: When Logistics Get in the Way

Sometimes you feel like you’ve heard it all: they have to work, they can’t find a sitter,...

Beyond the Classroom: Social Emotional Learning and Communication with Guardians

The recent school years have been emotionally draining with health stressors, social-political tension, and strained remote learning...

New Year’s Resolutions for Communication

Before the school year begins many teachers are full of a sense of renewed excitement and commitment...

Parent Conferences: Tips for Success

It is conference season for many schools. While conferences are undoubtedly a busy time for you as...

Four Ways to Include Staff in Your Family Communication

Fostering strong and effective communication among teachers, administrators and families is critical to student achievement and success....

Should I Even Bother? The Benefits of Direct Student Communication

When I was in 7th grade, I earned an ‘E’ in math. Not an ‘E’ for “exceeds...

SMS Texting Versus Engagement Apps in School Communications

In this age of technology, sending paper newsletters home with students is a defunct practice. To keep...

Start a New List: Breaking the Cycle of Negative Communication

I was sitting in the staff lounge during my third week of teaching when I first heard...

Starting the Year Off Strong: Establishing Communication Procedures with Parents

The bulletin boards are up, your lesson plans are done, and you’ve completed your in-service days. This...

The Power of Two-Way Communication

When you think about family engagement, what comes to mind? Probably coming to ‘Meet the Teacher Night’,...

Challenging Conversations, Positive Results

Our goal as teachers is for our students to succeed. That may mean something different to each...