The Journey to $1 Billion Raised and What’s Next for Snap! Mobile

What started as a simple tool to help teams fundraise online has grown into a movement—one that has officially raised $1 billion for youth athletics and activities! This milestone achievement would not be possible without the coaches and group leaders who put their trust in our program to help their teams fundraiser, or without the parents, family, and friends who have supported participants through our platform during the last 11 years. $1 billion is more than just a number to us. It represents dreams funded, championships won, and opportunities created for over 6 million participants.

The First Dollar: How It All Began

Snap! Raise was founded in 2014 by Cole Morgan. After playing football in college, he spent several years selling cookie dough and discount card fundraising programs to high schools. A coach told Cole, “I like you, but not what you’re selling.” The coach challenged him to find a better way to fundraise than door-to-door product sales, which led Cole to create a digital solution that would help teams raise more than ever before.

“Snap! was born out of service, to provide a better opportunity for group leaders to raise money so they could spend more time on the field or in the auditorium with their kids,” says Cole. “It has gotten way bigger than I ever thought it could.” Our first fundraiser was to help one of Cole’s former coaches purchase ball brushes for his team. They went on to raise over $6,000. If not for their trust in what Cole was building, Snap! never would have had the opportunity to help raise over a billion dollars for participants across the country.

The Impact of $1 Billion Raised

Since 2014, Snap! Raise has…

• Helped 150,000+ programs
• Championed 6 million+ students
• Received donations from 16 million+ supporters

Milestone Moments Along the Way

Growth happened fast. Snap! Raise hit the one million dollars raised milestone in March 2015, just over a year from launching! On August 19, 2022, during the busy back-to-school and fall sports season, we raised one million dollars in a day for the very first time!

Over the past 11 years, Snap! Raise has evolved into Snap! Mobile to support coaches, athletic directors, and schools in more ways than just fundraising. The company joined forces with organizations such as Groundwork (which became Spend), 8to18 (which became Schedules, Sites, Registration, and Leagues), and FanX, a custom-branded fan engagement app for schools. We also launched our own fan gear Store in 2021 and and our Insights dashboards for financial reporting in 2022. All these powerful solutions come together to help schools, clubs, teams, and groups build strong programs and keep their data and funds protected.

What $1 Billion Means to Our Team

“I will never forget where I was and what I was doing the night a couple of years ago when we hit the first million dollars raised in a day. The excitement of the video message from Cole was such a great memory, especially being so new to the company. Seeing the passion in his face and hearing it in his voice how excited, happy, proud, and motivated he was, made me realize what a great company I had gotten the opportunity to work for, and I was excited to be a part of it. I had no idea that 3 short years later, we would be here at $1B raised and launching the Snap! Mobile App. Great things behind us and great things ahead of us, glad to be a part of it. Thank you!” – Jan Martocci, Senior Support Specialist

“1 billion dollars raised makes me feel very proud to work for a company that has created such a large impact on the communities we work with, and also proud of everyone in the company who has worked to make this happen. It’s an unfathomable amount of money, and a lot of long days and hard work have gone into making this happen.” – Sanchit Kumar, Marketing Graphic Designer

“This achievement makes me feel immensely proud to be a part of something so remarkable. Reaching a BILLION dollars raised is proof that we are getting out there and helping kids reach their goals, and that is what matters.” – Jenn Malone, Director of HR

“Raising over a billion dollars has been a monumental achievement, and as someone who’s had the privilege to contribute $20 million over the past 6.5 years, it feels both incredibly rewarding and humbling. Every dollar raised represents not just financial support but a shared belief in the mission, and it’s been inspiring to see how much we’ve accomplished together. Even as we stand at the pinnacle of success, what excites me the most is that we are far from complacent. We continuously find ways to improve, refine our strategies, and push the boundaries of what we can achieve. It’s a constant reminder that progress doesn’t end with reaching a milestone; it’s about how we use our success to fuel the next phase of growth and help even more people.” – Travis Cox, Market Development Manager

“I think about all of the countless hours that coaches and ADs have spent over the course of their lifetime pouring back into their kids while having challenging conversations that have made them better. In essence, its similar to the countless hours and time we’ve poured back into our space, business and the customers that we represent. I trust that everyone understands what this milestone means not just to the business but to our space and group as a collective whole. A lot of blood, sweat, and tears have been shed to get this far, and its only the beginning.” – Kyle Shawhan, Regional Sales Executive

“Hitting 1 Billion raised as a company just makes me think of all the athletes, coaches, group leaders, schools, etc. that we have been able to give back to. It’s not often you work for a company where you really feel like the work you do every day makes an impact. Here you are constantly reminded of how your hard work pays off and affects our communities.” – Chelsea Fraser, Account Manager

“I feel a deep sense of pride and accomplishment working for a company like Snap, knowing that we play a role in making a meaningful difference in the lives of children and communities. Many individuals miss out on opportunities simply due to financial barriers, but Snap helps bridge that gap, providing access to resources and experiences that might otherwise be out of reach. It’s truly rewarding to be part of an organization committed to creating positive change and opening doors for those who need it most.” – Michelle Tomes, Recruiting Manager

“I have felt proud to work here since the moment I started because the impact we make is palpable. We see it when we walk through our schools and out onto the fields and see our teams State Champions Snap! Raise banners hanging up. I love hearing from our group leaders and ADs how much time our product saved them, and how easy we made it for them to achieve their goals. I feel so grateful that I get to do this job and be a part of this team that helps great people do great things. Can’t wait to see what we achieve next!” – Kelsey Masters, Market Development Manager

What’s Next? The Road to the Next Billion

We’re just getting started. This billion-dollar milestone occurred on a monumental day for Snap! Mobile – April 1, 2025 – which was also the day that Snap! Mobile One was launched. Snap! Mobile One is an all-in-one platform designed to streamline fundraising, program management, community engagement, budgeting, and more! By combining all of the powerful tools in the Snap! tool belt into one connected platform, we’re revolutionizing team and program management for admins and coaches alike.

Join us and be part of the next billion raised. Connect with a Snap! rep to learn more about the Snap! Mobile One tiers and what we can do to empower your program or department!
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Snap! Raise has worked with over 150,000 teams, groups, and programs since 2014, and raised over $1B. We’re proud to be the safest, easiest, and most effective fundraising platform for youth athletics and activities. Want to learn more about starting a fundraiser with us? Fill out the form below to connect to a Snap! Rep!