How one AD simplified communication and built a stronger school identity

The Challenges

Managing 22 sports and 5 activities meant constant schedule changes, scattered communication, and frustrated parents.

Too much information. No clear source of truth.

• Information lived across spreadsheets, calendars, and emails.
• Schedules change daily.
• Parents’ #1 complaint: “We don’t know when things are.”
• Dozens of repetitive emails and calls every day.
• School lacked a visible identity: nothing said “Crimson Cliffs” or “Mustangs.”
• Harder to engage students and build a sense of community.

The Solution

One central hub for everything, plus integrated tools ADs already use.

With a custom-branded community engagement app, the school created a one-stop shop for athletics and activities. Everything students, parents, and the community need, accessible anytime, right on their phones.

• One place for rosters, registration, and handbooks.
• Live schedules that update automatically using the state-mandated tool through an Arbiter integration.
• Direct access to livestreams through a Hudl integration.
• Fundraisers, team stores, and key resources, all in one place, including Snap! Raise.
• Featured events to highlight key moments.
• Linked team social accounts for easy access.
• Consistent branding across all communications, reinforcing the Crimson Cliffs identity.

The Impact

Since adopting Snap! Mobile One, Crimson Cliffs parents and community now self-serve for schedules and updates, cutting emails from approximately 100 per day to approximately 35 per day. Students and families access a single hub for teams, events, and achievements, with consistent branding reinforcing the school’s identity. Coaches can focus more on athletes and less on logistics.

Key Results

• 65% fewer emails. Less noise, more clarity.
• Stronger, more connected school community.
• Fewer questions from parents, more self-service.
• One hub for all 27 programs.